From the Desk of Asif Nawaz

Okay, so this month I’ve finally crossed the $100 mark in Adsense earnings.  It’s been a long journey, after just a little over 2 years, my earnings reached US $100, at an unusually low rate of earnings per click of $0.16.

But here is the kicker, $ 57 of this $100 I’ve earned has come in the last 6 months, and i’ve been publishing adsense ads since March 24, 2006.

So, how have the earnings gone up, and as you can see, they doubled from February to March, and I think they should be hitting $ 25 this month, at least that’s where it seems the earnings are headed.

So, how did I get here.  The truth is, like many, I’d given up on earning any adsense money at all, but that I am getting some traffic, crossing 13,000 unique visitors last month, there is something I would like to share with everyone about how, at least, I’m driving traffic to the web site, of which adsense revenue is a direct result.

Content, quality of content.  You have to have content that is relevant, engaging and that invites people to come back to the web site.  HP QuickPlay may be the primary traffic driving factor for this site, but lately I have diversified the content, and I now get over a thousand visitors a month here looking for information on accounting certifications, or shopping cart software, or simply people who enjoy whining about London, New York, and other odd topics.  In addition, I think adding Polls has been of substantial help.

Here is a tip I’ve read elsewhere:  if you focus your content on high paying adsense ads, which primary include financial institution ads, insurance, loan-related ads, etc., chances are you can get paid over a dollar per click.  I’ve had days with more than 30 clicks where I’ve earned all buy 90 cents, then I’ve had days where I earned over $3 with just 3 clicks, and ultimately, the high revenue is driven by the kind of content.  As the content becomes more diverse, the ads diversify too, and if you make your content diverse in a certain field, the ads change accordingly.

But I’ve seen blogs that have lost quality in content with aim to getting the high paying adsense ads, and I don’t hink that’s worth it.  Ultimately, even if most your traffic is from search engines, you won’t see it increase if your content is useless.

There are hundreds of ways to monetize your website, and hundreds of website that cater to monetizing your website.  However, since the topic of discussion here is solely adsese, here is an article that discusses on how to increase your CTR using adsense: http://www.quickonlinetips.com/archives/2005/03/increase-google-adsense-ctr-by-500/.  It’s a well written article, that gives you rather decent guidance on how to go about placing adsense ads on your page.  Ultimately, you don’t want your ads to be disruptive, because that will cost you readers, and google is working on cracking down bloggers who post ads inside posts, since you get clicks by mistake and it makes for untidy, frustrating, and a painful experience for the user.

Now, if you are interesting in trying out other things and truly developing a passive income from your website and by doing other things, well, here’s a comprehensive website for you to visit: http://www.livingoffdividends.com/2008/04/04/how-i-made-2667-in-passive-income/.

Happy blogging!

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This entry was posted on Sunday, April 13th, 2008 at 5:55 pm and is filed under Blogging. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.